Responsive Web Design

The design of your website is an online representation of your brand - your shop window to the world. However superficial it may seem, the design can be a decisive factor in its ultimate success. The overall look and feel of your site often leads users to instantly judge your business before they read even a single sentence. It can be the difference between gaining or losing their trust. So it's essential that the design of your site reflects the ethos of your brand. That's not the only design consideration - smartphones and tablets have changed the way people consume content online. The split between desktop and touch devices across the web in the UK is now roughly 50/50, so it's vital that your website or application is designed to work well across all types of screen size - this is known as responsive design.

Design is a key influencing factor to any customer's decision making process. Poor design can put you on the back foot from the start, but good design can instantly elevate your brand into a position of trust.

Digital Marketing

A successful website or application is much more than simply a thing of beauty or technical ingenuity.

It's often a key component within your overall marketing strategy and one that must be informed by an in-depth knowledge of your business goals, your customers, and your market. You'll often have multiple audiences, each of whom will have their own motivations, so a one-size-fits-all approach is unlikely to be the best way of striking the right note with each of them individually.

We'll work with you to analyse your target markets and understand the desires of your audiences. This will allow us to ensure that everything we design and develop is done so with a strategic purpose.

We can also help you find ways of attracting good quality, relevant traffic by advising you on search engine optimisation (SEO) best practice, helping you to establish and maximise your social media presence, and managing your pay-per-click (PPC) advertising campaigns.

You will only accomplish your commercial goals when you help people achieve their aspirations. You'll only do that when you fully understand your users' motivations, problems, and ambitions.

Information Architecture

Once we've established who you are targeting, we need to organise your website into its most logical structure, balancing the desires of your users against your commercial objectives. This is known as your websites' Information Architecture.

Visitors to your site will often have three key questions when they land on your website for the first time:

Your website needs to be structured in a way that provides answers to these questions as quickly as possible.

On average, visitors will give you 10 seconds to make a good first impression. A great Information Architecture will ensure users quickly understand what you do, why you're different, and what to do next.